back in the game for cannes lions 2009

a new edition of the Alternative School for Creative Thinking is just around the corner. another 15 to be selected and trained. other teams for young creatives at cannes lions.

starting earlier, in order to catch up eurobest festival and dubai lynx as well, as a more efficient training for cannes lions in june 2009.
we are ready to go with hew hopes and dreams, with huge ambitions and passion for creative work. we will be having new colleagues who just joined in. there is still some room left. so feel free to test your creativity in a really damn good school.

this is the best way one can be in touch with advertising and don’t get disappointed! each one has to try it on their own and then find the need to prove more and more. great speakers in the industry will guide the way, there will be many seminars to learn from and many briefs to train upon. this is the one chance to mix design, visual, creative media, PR, strategy and branding and become more efficient day by day.

can't wait.

my free time will pass on as creative time and be dedicated exclusively to this new challenge.

because it is worth it.

full-length versions of Young Lions Master Classes

on the website.
everything speakers said at young lions master classes is here, now.
every move they did, every breath they took. :)

it's worth a look.

cele 7 pacate

ca tot vb de seminarul celor de la saatchi&saatchi de la cannes, iata unul din filmuletele prezentate.
straight to the point, i'd say.

rogalski-grigoriu brief

tema: realizarea unui jurnal, unui suport de telefon si o carte de vizita pentru agentia Rogalski-Grigoriu.

brief, aici.

coperta fata

filozofii de jurnal


pagini albe

pagini de jurnal - pentru zilele bune sau mai putin bune



calendar

programul de evenimente


filozofii de jurnal

zicale, maxime, proverbe, cugetari

coperta spate

suport telefon

ecoassist brief

tema: varianta de nume pentru EcoAssist, logo Ecoassist, logo pentru evenimentul Junk Made, ad de presa.

logo EcoAssist cu numele propus

variante ad

impression brief

tema: logo pentru Impression, carte de vizita, layout word, layout powerpoint, semnatura electronica, ad de presa.

brief, aici.

variante:




varianta finala:

layout powerpoint

layout word

carte de vizita

semnatura electronica

propuneri ad

marafet brief

tema: logo, slogan (EN / RO) pentru o companie care produce mancare pentru animale de casa.

brief, aici.

design logo, in colaborare armonioasa cu Popa Catalin.

nord vision brief

tema: jurnal pentru nord vision, folosind imaginile lui Turculet, imagini care de altfel apar si pe site-ul companiei.

coperta fata

prima pagina

a doua pagina

a treia pagina

seria Guide Life - pagini inserate in jurnal

pagini albe

calendar

ultima pagina

coperta spate

material coperta jurnal

CD design

cutie CD

saatchi&saatchi seminar

the best seminar from cannes lions 2008. people say.

saatchi&saatchi.
The Fearless New Director's Showcase 2008.

Presented by Bob Isherwood.

watch it here.

rue de suquet

while in cannes, don't stop on the croisette boulevard only. explore everything, especially rue de suquet. it also leads to other nice places. :)

gorrila's cadbury

or the other way around? :)
i am one of the fans anyway.

cannes lions still on my mind

holiday times, now. few days in amsterdam, after the best 10 days in my advertising life in cannes.

i will definitely take some time to write about the experience, about cannes lions, about the seminars and all the people there.

it has just eneded, i barely had time to breath, but i can gladly say that everthing was worth it. before and afte. i’m still thinking about the rush between the seminars, about the interesting presentations and the fabulous speakers, about the inspirational and colourful young lions zone, about the people and their conversations. about the first day at the cannes lions. it was sunday in the morning when i entered for the first time in the debussy theatre.

‘Design Drives Desire’ was one of the best things of the day. about the simple brillliant type of design which actually makes the great design stand out, about the ‘The Cycle of Similar’ that puts all the companies, jobs, needs or ideas in the same bowl, about the role of design that should do exactly the opposite in order to make a relevant differentiation. the speaker was really into what he was saying, he admitted the extreme passion for design at its best and told us about the simple objective of this kind of art: to make people choose something over something else and make them come back and become, if possible, emotionally bonded. we saw some examples, we amused ourselves with what companies have to offer in terms of design and in the end, we draw a conclusion: we should always look deep for insights. insights that set the mind on a certain direction, focus in someway our ideas and help us generate desire through different factors such as relevance, difference, focus, creativity, courage.

pending

cu ce se mandresc agentiile la cannes

"

18 agenţii din România au înscris 97 de lucrări, cu 125% mai multe decât anul precedent, la cel mai important festival de publicitate din lume, Cannes Lions. După ce anul trecut, GMP Advertising a adus acasă, cu lucrarea "Mândra," primul Bronze Lion, din categoria Press, pentru România şi Starcom Media Vest primul Silver Lions în categoria Media, cu lucrarea " 1 din 8 femei", România intră în competiţie cu şanse duble.

"

sunt sigura ca o sa facem o figura frumoasa si o sa fim si prin apropiere sa felicitam castigatorii. :)

lista completă a agenţiilor şi lucrărilor înscrise pentru România, în cele 10 categorii ale festivalului:

Cyber (4 lucrări)

Title:"IT'S EASY TO SAVE SOMEBODY!"

Advertiser: ROMANIAN ASSOCIATION FOR PROMOTING WOMEN'S RIGHTS

Product: REPORTING DOMESTIC VIOLENCE

Agency: McCANN ERICKSON ROMANIA Bucharest

URL: http://www.ninespices.ro/preview/violentadometica/new/02/demo/

Title: "WHEELIE"

Advertiser: ROMANIAN TRAFFIC POLICE / BUCHAREST DEPT

Product: MOTORBIKE SAFETY CAMPAIGN

Agency: MERCURY360 COMMUNICATIONS

URL: http://projects.romnet.ro/moto_2/

Title: "DOG'S BEST FRIEND"

Advertiser: ODYSSEY

Product: RECYCLING MESSAGE

Agency: ODYSSEY Bucharest

URL: http://www.youtube.com/watch?v=7r_iz0putAc

Title: "HELLO...322?"

Advertiser: TRAIAN BASESCU - PRESIDENT OF ROMANIA

Product: PRESIDENT OF ROMANIA

Agency: WEBSTYLER Bucharest

URL: http://www.basescu.ro/otherinteractive-d01/alo322

Design (2 lucrări)

Title: "SWEDEN"

Advertiser: WESTERN UNION

Product: MONEY TRANSFER

Agency: LEO BURNETT & TARGET Bucharest

Title: "EMBARRASSING STORIES"

Advertiser: TERAPIA RANBAXY

Product: FURAZOLIDON ANTI DIARRHOEA MEDICINE

Agency: PROPAGANDA Bucharest

Direct (6 lucări)

Film (9 lucrări)

Media ( 18 lucrări)

Outdoor ( 14 lucrări)

Press (38 lucrări)

alte lucrari si detalii, aici.

young creatives print

iata ce fac colegii pe echipe de la YC Print. numai lucruri bune. :)

"

Cristina Calotă şi Pedro Pahl formează prima echipă mixtă din istoria şcolii. Potrivit organizatorilor, cele două echipe finaliste, PunkRockCandyShop şi Calotă-Coandă, au avut valori şi prestaţie similară, însă în urma unor noi brief-uri rezolvate de veteranii fiecărei echipe, s-a hotărât ca Pedro Pahl (art, 27 de ani ) şi Cristina Calotă (copy, 27 de ani) să formeze echipa câştigătoare.“

Am ales această soluţie neconvenţională din mai multe motive: valoarea celor doi rămâne la fel de susţinută în noua formulă, vârsta îi recomandă pentru presiunea competiţiei, iar 2008 e ultimul an care le oferă oportunitatea de a participa ca şi concurenţi la Young Creatives Print. Si Silvia Gheorghe – un copy jucăuş, direct, în control, dar şi Ionut Coandă – un art inteligent, talentat şi cu minte de strateg sunt, ambii, în postura de a mai participa la încă două ediţii ale competiţiei.”, a declarat Roxana Bălan, project managerul Scolii Alternative de Gandire Creativă.

Cu toate acestea, formula celor care pleacă în 2008 către experienţa Leilor nu e de doi, ci de trei Young Lions: doi în competiţie, al treilea ca mentor al juniorilor la "15 for Cannes", pe zona de analiză vizuală.

“Pentru ca ar fi fost nedrept să-i neglijam pe cei care nu intră în competiţie, dar s-au aflat atât de aproape de festival, ne-am gândit la formula care să-i pună în valoare şi pe mai tinerii finalişti. Silvia Gheorghe fiind la o specializare în Germania nu va putea ajunge la eveniment, dar lui Ionut Coandă i-am oferit statutul de Visual Craft Tutor pentru 15 for Cannes. Astfel, el va participa la festival în calitate de ghid şi observator”, a mai adăugat Roxana Bălan.

"

Some creative cure

Creativity in advertising, in communication, in marketing, creativity to sell, to win prizes, creativity in fashion, in art, creativity even in love. It's the one thing needed every time. Lucky for us, in advertising, there are some methods we can follow and adapt in order to get to the big idea. Some patterns, that may not always be effective or suitable, but they do exist and may guide our creativity as a springboard for more and more out-of-the box and fresh thinking.

We learned about some of these at our meeting with Yonathan Dominitz, last Tuesday, at Orange Concept Store. The credits go to Starcom, who made it possible and gave us the opportunity to have a creative interaction.

More or less like cooking recipes, Systematic Inventive Thinking (SIT) methods are efficiently structured and ready to be applied to any brief we encounter. It just takes a little extra something, that depends on each one of us to get the supper done. The personal touch, naturally, our very own creative ideas.

Check the Axe effect on women, the addiction to sports given by L'Equipe or the TABASCO impact on your life and you will get the impression of an extreme consequence. It's a method focusing not on the promise of the product itself, but on the effect of it. The exaggerate side effect as a real happening. When you're doing anything in your power to find another solution to a problem, different than the one advertised in the end, well, then you're actually looking for an absurd alternative. Trying to get rid of the dandruff by going into a wind tunnel or dye your hair in white won't do the trick, but still there are memorable solutions. Turning the problem into an opportunity is another way to start the creative thinking process. Think about Omo's Dirt is Good philosophy and you get the point. Sometimes, there is no need to disocciate the problem, but to use it in your advantage. 'Good things come for those who wait' says Guinness. It demonstrates courage, honesty and it is more trustworthy.

Unification, activation, media event, reduction, self-reference are a few more examples of SIT methods we passed through briefly. Each tecnique disscussed took us in different directions and provoked our minds to use lateral thinking. We also saw efficient winning campaigns, new ads, new interactive media executions and lots of memorable ideas.

Seminars like this one are always welcome and useful to take. Because they challenge our minds. And this is the most important thing in this industry. To take the creativity each time, one step further.

As for the methods, they wouldn't have been clasiffied, if they hadn't been effective. So, why don't you give it a try. Are you in the mood for an absurd alternative?

5 days left

the creative jam session

with yonathan dominitz.

it was a lot of fun.

lions to be released

very soon. in order to fight for the best ads.

on June, 15th. and 6 more days after.

Yonathan Dominitz 3-day know-how

due to this contest, I won a 2-day training with Yonathan Dominitz, on June 4 and 5. all happy about it.

but guess what?

I get to see him a day before also. at Orange concept store.

pending on future lions

future lions submissions part closed.

judging begins.